Corporate Strategy and Aims
Our corporate strategy focuses on
sustainable and profit-oriented growth. Symrise is striving to achieve
medium-term revenue growth that is twice as much as the average growth
of the F&F market and a leading profitability in the industry. We
want to do better than our competitors when it comes to being
innovative and creative in order to better meet the changing needs and
preferences of the consumers. We intend to be an indispensable partner
for our customers; in particular, by providing added-value solutions.
We are pursuing the following objectives to realize this strategy:
Focus on Innovation – The Power of “AND”
Symrise has set itself the objective of using its strengths in the field of research and development to develop new and innovative product concepts and product groups with a view to further increase its share of high-quality and high-margin products. In this context, Symrise specializes to an even greater extent on the development and production of what are known as “AND” products, i.e. using innovative technologies or new ingredients to create products that provide added value. As a result, our customers’ products can then tap into interesting growth markets and offer clear points of differentiation in the market. These added-value products are typically found in relatively rapidly growing sub markets and thereby boost Symrise’s growth.
Focus on Creation – Being an Indispensable Partner
Creativity is the key to becoming an indispensable partner in the development, production, and marketing of products for key accounts. Consequently, we not only create and produce flavors and fragrances for consumer goods to customer specifications, but also approach customers proactively and present new ideas and intelligent concepts. We want to support our customers to an ever greater extent from as early as the development stage of the final product by conducting joint market and trend research and integrated research and development work. Complemented by our extremely high reliability in the area of supply services and our expertise in regulatory approval and product marketing, Symrise has expanded partnerships with customers across the entire value chain.
Being Bold
Symrise consistently pursues the measures implemented in recent years to improve and maintain competitiveness and performance in the future. Symrise has developed a special margin optimization program that constantly checks the profitability of customer relationships, products, and individual application areas. If necessary, specific corrective measures are initiated immediately. Symrise has developed a strong commercial attitude in all its business activities.
Targeted Acquisition Strategy:Strengthen our Technological Expertise
Symrise plans to further improve its technological expertise through the acquisition and integration of companies that provide a special skill or an innovative technology. In doing so, we especially focus on small and medium-sized companies specializing in the development and production of flavors, fragrances, natural raw materials, nutraceuticals and nutritionals, active cosmetic ingredients, and natural extracts that, as a result of their affiliation with us, tap them into new customer groups.
In addition, regional expansion is also part of our ongoing acquisition strategy if it can give us access to market niches where we were not previously active to a sizeable extent.
Targeted Expansion Strategy: Focus on Emerging Markets
Symrise is ultimately aiming to rigorously market its expertise and take advantage of regional market opportunities. The Group therefore adapts its strategy to each individual market. Symrise wants to take a large share of the growth on the emerging markets in Asia, South America, and Eastern Europe through regional expansion and greater local presence.
We are also looking to make selective acquisitions to improve market coverage.